## Summary

Kiddo sends most family-facing emails and texts **on behalf of your center** — application confirmations, tour reminders, offers, and enrollment steps. You review templates and timing in **Communications**; Kiddo delivers them with your center's name.

## Before you start

- You need admin access to **Communications** and **Settings**.
- Messages use the email addresses families provide on the waitlist form or in Kiddo.

## How it works

### Two kinds of messages

| Who sends it | What it covers | Example |
| --- | --- | --- |
| **Your center (via Kiddo)** | Day-to-day enrollment communication | Waitlist confirmation, tour reminder, offer sent |
| **Kiddo (platform)** | Account and security | Sign-in link, payment receipt from Kiddo billing |

This article focuses on **center → family** messages — the ones you configure under **Communications**.

### Where to manage them

Open **Communications** in Kiddo. Tabs group workflows by stage:

- **Announcements** — one-time messages you send to many families (bulk announcements).
- **Wait List Communications** — messages during the waitlist stage (confirmations, continued-interest checks, status updates).
- **Tour Communications** — booking confirmations, reminders, and follow-ups.
- **Enrollment Communications** — offers, document requests, and enrollment fee reminders.

Each workflow shows the trigger (when it sends), the channel (email and/or SMS where enabled), and the template text your center can customize.

### What families experience

- Emails come from your center's name with Kiddo handling delivery.
- Links in emails sign families into Kiddo when needed (offers, payments, documents).
- Families do not see internal workflow names — only the subject and body you configured.

**What your parents see:** Families receive email from your center's name (via Kiddo). If they report missing mail, share [Not receiving emails from Kiddo](https://help-families.joinkiddo.com/hc/families/articles/not-receiving-email). For waitlist steps after applying, see [Understand your waitlist status](https://help-families.joinkiddo.com/hc/families/articles/application-status).

### Cadence and toggles

Many waitlist workflows include a **cadence** (how often periodic updates send). Turn workflows on or off per center; adjust copy to match your voice. Test with a staff email before wide changes.

## Common questions

### Can I turn off automated emails?

Yes — disable or adjust individual workflows in **Communications**. Critical one-time messages (like an offer) still send when you take that action in the app.

### Why did a family say they did not get an email?

Ask them to check spam. Confirm the email on their application matches what they check. Share [Not receiving emails from Kiddo](https://help-families.joinkiddo.com/hc/families/articles/not-receiving-email) or [Sign in with email (verification code)](https://help-families.joinkiddo.com/hc/families/articles/login-magic-link) if they cannot access Kiddo.

### Do I edit emails in Communications or Settings?

Template text and workflow timing live under **Communications**. Center profile details (name, logo) come from **Settings → Center Profile**.

### What is the difference between Announcements and automated workflows?

**Announcements** are manual one-time blasts you compose and send. **Wait List / Tour / Enrollment Communications** run on triggers (application submitted, tour booked, offer sent, etc.).

## Related articles

- In the app: **Communications**
- [How to send a bulk announcement to waitlist families](https://help.joinkiddo.com/hc/centers/articles/bulk-announcement)
- [Go-live checklist — what to configure before sharing your link](https://help.joinkiddo.com/hc/centers/articles/go-live-checklist)